Is Summer Camp REALLY Big Business?
Just Ask Our Art Franchise Owners!
Summer camps have for long been a perennial favorite among children, and parents, nationwide. Not only do summer camps provide kids with opportunities to stay engaged and have rewarding experiences during summer vacation, but they also give parents a much-needed child care option in a safe, wholesome environment.
What people often don’t think of is that summer camps, like the ones offered by Kidcreate Franchise Owners, can be a really big business. So, apart from enriching children’s lives, you’ll also be able to earn a good living.
In this post, we’ll look at some of the statistics that show what an excellent opportunity a summer camp business is, how you could own one, and what sets us apart from other kid’s businesses.
2022 CAMP UPDATES
Kidcreate has officially opened our Summer Camp program to outstanding success! Our camps are full and have waiting lists. We have had so much success with our camp programs early on this year that we have doubled up our camp enrollments by offering two sets of camps for our Kidcreate kids.
We offer both morning (AM) and afternoon camps (PM) to accommodate the demands of our Kidcreate parents. Summer camp revenues at Kidcreate are expected to nearly triple in size and scope this Summer with no plans to slow down. And camps are not just for Summer. We offer No school camps, Spring Break camps and Winter break camps throughout the year!
Kidcreate is doing its part by providing an excellent rewarding art enrichment camp program to Parents who are always looking for options for their kids. And our franchise partners are none too happy to operate successful, enriching and safe camp options in their communities.
Now, with that in mind, let’s look at some of the statistics relating to summer camps. Currently, there are more than 12,000 operating camps in the United States alone, including 7,000 overnight camps and 5,000 day camps. More than six million children across the United States attend camp every summer and these camps employ 1.5 million people every year.
Of the summer camps in the United States, 60% are residential camps, while 20% are day camps, and 17% are a combination of the two. Residential camps are those camps where children stay overnight and, in contrast, day camps offer programs that start in the morning and end in the evening.
This statistic you’re probably most interested in, is the one relating to revenue. And here it gets remarkably interesting. Combined, the industry generates profits of more than $15 billion a year. That is simply a staggering number.
When we drill down on these revenues, we see the average tuition charged by camps per week:
- 15% have an average tuition of less than $100.
- 16% have an average tuition of $100 to $200.
- 15% have an average tuition of $200 to $400.
- 19% have an average tuition of $400 to $600.
- 5% have an average tuition of $600 to $1000.
- 9% have an average tuition of $1000 to $1500.
- 21% have an average tuition of over $1500.
As you’ve probably seen, most camps are charging fairly high tuitions…and they’re getting it! This simply means that when you charge higher tuitions, you earn higher revenue.
Here, the statistics show the average annual gross revenue of camps to be the following:
- 25% earn less than $500,000.
- 16% earn between $500,000 and $1 million.
- 38% earned between $1 million and $3 million.
- 21% earn above $3 million.
Apart from showing that camps are earning excellent revenues, these statistics also show that most of the camps are seeing growth in their revenue year on year. For example, in 2018, 46% of camps saw an increase in enrollment numbers of 4% to 15% compared to the previous year. And it’s quite obvious that if your enrollment numbers go up, your revenue does too.
Obviously, those numbers would have seen a change during summer 2020 due to the COVID-19 pandemic, but it’s expected that summer 2021 will see those numbers rise again, simply because parents need to go to work, and children need socialization and interaction in a safe environment.
You’re probably bored of statistics now, but the key takeaway is that operating a camp is a very profitable venture and it’s a worthwhile opportunity to take when you get the chance. And that’s where we come in.
WHAT WE DO: The “Why” Behind Our Art Franchise
Because our Founder Lara Olson was discouraged by the limited art exposure her son was receiving at school, she started Kidcreate Studio. Since then, it has become one of the most successful children’s art franchise businesses in the country.
We have the following offerings to children nationwide:
- Art classes for kids where they’re introduced to the wonderful world of art. We provide a positive, self-esteem building environment for children to explore the visual arts and they get the opportunity to get messy with paint, clay, and so much more.
- Birthday parties where we make children’s birthdays special. At these parties, children and their friends will create a take home art project with the help of an instructor.
- Mobile studios that offer mobile classes that help organizations to add more art education into the lives of the kids at their institution.
Considering the excellent opportunity that camps offer, you’ll be excited to hear that we also offer you, as a Franchise Owner, the opportunity to present art camps. These camps offer customers affordable camp programs for their kids who are not in school, on school breaks, and also camps specialized for the summer months.
What Sets Our Art Franchise Apart?
So, what sets Kidcreate Studio apart from other art franchise opportunities and kids’ businesses in your area? Let’s take a look.
Owning a Kidcreate Studio offers you the benefit of feeling a deep sense of purpose. We think one of our Franchise Owners described this perfectly when asked about the most enjoyable aspect of owning a Kidcreate art franchise.
“I get to work with some truly wonderful people! I love being a leader/role model for the entire staff and the Franchisees. Being a part of Kidcreate from the beginning has made me appreciate all that it is and all that it is still yet to be. The opportunity to work flexible hours, if needed, is nice to have as an option. Every day is different in some way, and it has been a constant adventure on the craziest of roller coaster rides, and I wouldn’t want it any other way!
I also LOVE seeing the looks on the children’s faces after they have created one of our projects. They are so proud! This never gets old! It’s not only a perk as a Studio Manager, but it’s a perk in my daily life! It might sound cheesy, but it’s so very true. You can’t help but smile right along with them and share their joy.”
Besides this, you’ll also have a financially rewarding career.
Flexible business model
We offer a unique art franchise model with the ability to bring our highly sought-after curriculum to child-friendly locations in your area with our mobile business. You also have the option to offer classes and camps in a beautiful brick-and-mortar studio location. This means total flexibility and, if you prefer, you can start out with a mobile business and add a studio later.
With a strong community focus, you’ll be able to partner with community bodies in fighting against the decline of art education, and you’ll become a well-respected voice of change as the face of the local Kidcreate Studio.
We’ve thrived during the 2008/09 economic recession and during the COVID-19 pandemic. This is simply because our one-of-a-kind business cannot be replicated by online giants. For you, as the Franchise Owner, this means you’ll sleep soundly knowing your business is proven to be recession-resistant.
With a Kidcreate Studio, you’ll be able to open a new art franchise location in as little as 60 days, while also being able to grow your business to your entire region with multiple units. If you choose, you could stick to a single location in your neighborhood, the choice is up to you. The key, however, is that this offers a level of scalability and flexibility not easily found elsewhere.
Like they always say, the numbers don’t lie, and looking at the statistics, a Kidcreate Studio art franchise is an excellent opportunity for strong profitability. With our on-the-go model, you’ll be able to generate revenues from your business almost immediately and your overhead costs are kept extremely low, which results in impressive profit margins. Also, the ability to add a brick-and-mortar store to your business down the line creates additional revenue streams and cross-marketing opportunities.
Support and Marketing
Unlike starting your own business, where you’ll be mostly going it alone, we have a fabulous team to support you every step of the way. We offer training, ongoing support, annual meetings, and a full curriculum. Simply, we help and guide you from your initial call to your grand opening and right through the running of your art franchise business.
We also have a dedicated marketing specialist to help you with a variety of marketing campaigns. So, as a new Franchise Owner, we’ll build you a localized website specific to your location and will help you with things like social media marketing, direct mail, and public relations.
What Can You Make?
Now you probably want to know what you can make as a Franchise Owner. Well, for a mobile studio the minimum investment required is $65,765 with a franchise fee of $45,000. For a brick-and-mortar studio, the minimum investment required is $110,705, also with a franchise fee of $45,000.
These numbers pale in comparison to what you can earn considering the revenue statistics of camps. In fact, your studio has the potential to earn a revenue of $466,044*.
*Numbers obtained from our 2020 FDD.
Own an Art Franchise With BIG Summer Camp Potential!
When you look at the numbers that camps are earning, it’s clear that camps are a booming business. And this boom is expected to continue as we have moved into the post- COVID world. Now imagine getting to capitalize on the rising demand for summer camp opportunities while also enjoying the multiple other revenue streams, such as classes, On-the-Go partnerships, birthday parties, special events, and retail that the Kidcreate Studio art franchise offers, and you can see how quickly our Franchise Owners can potentially turn what they love into a fulfilling career with both emotional AND financial reward!
This means, owning a Kidcreate Studio is an excellent opportunity for you to create the life you always wanted where you earn a good living and play an important role in your community.
READY TO LEARN MORE?
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