WHAT IS THE TOTAL INVESTMENT COST TO OPEN A KIDCREATE STUDIO?
On-The-Go Only investment range: : $64,765 – $95,490
Brick & Mortar Studio investment range: $110,705 – $266,270
WHAT DOES THE FRANCHISE FEE INCLUDE?
The franchise fee is what allows the new Franchise Owner access to our proven business model, including our award-winning curriculum, proprietary technology for attracting new customers and managing existing customers and everything else that goes into making this business a proven success. The franchise fee does not include studio build-out, supplies, or additional operational expenses.
HOW MUCH CAN I MAKE?
We are proud of our industry-leading unit economics and look forward to discussing those with you. The original Kidcreate Studio recorded $466,044 in sales in 2019 with 70% of those stemming from on-the-go partnerships.*
After completing our Questionnaire and demonstrating financial qualifications to own a franchise, we will then provide you with our Franchise Disclosure Document (FDD) which contains more detailed financial statements and performance of our Franchise Owners.
Click HERE to access the Questionnaire.
And in the meantime, here’s the full P & L of the Eden Prairie location. Access it HERE.
*Numbers obtained from Item 19 of our 2020 Franchise Disclosure Document
WHO QUALIFIES TO OWN A KIDCREATE FRANCHISE?
We’re really evaluating your potential to be our next Owner with three specific criteria:
1. Sales Skills: You’re not afraid to promote your products and services to excited parents and community organizations in need of more art programs.
2. Passionate about Art: You don’t have to be able to replicate the Mona Lisa, but you should really love the idea of helping bring more creativity through art to children in your community.
3. Community-Minded: You want to get out into your community, create new partnerships and become known as a force for good!
Wondering if you meet the full initial requirements to own a Kidcreate Studio? Fill out our 5 minute, no-cost, no-obligation Questionnaire and we will be able to answer you on that! Start your Questionnaire HERE
WHAT'S MAKES THE CURRICULUM SPECIAL?
Over 1000 lesson plans jam packed with FUN. They are updated monthly to ensure our lessons incorporate themes and concepts that are popular with kids.
They also incorporate many different art mediums and Incorporates STEM learning and a “kid bit” which provides educational experiences to the children.
Our new virtual classes and take-home art kits are a creative solution to offer our art programs in the comfort and convenience of our customers’ homes!
WHAT MAKES THE KIDCREATE STUDIO BUSINESS MODEL UNIQUE?
You can choose to have the mobile business alone, or also offer classes at the studio location.
HOW HAS KIDCREATE CHANGED DUE TO COVID-19?
We set out to create new revenue streams to ensure our Franchise Owners survived Studio shutdowns. We created two new revenue streams:
1. Virtual Classes
2. Take Home Art Kits
In doing so, not only did we allow revenue to continue to flow for Franchise Owners, but we also saw an increase in new customer acquisition as a result of the new programs.
WHAT TYPE OF STAFFING WILL I NEED?
You’ll start with only 2-4 employees, who need no specific skills required but ideally they have had experience working with children.
The curriculum is designed so that someone can teach a class without having any art skills. You will be able to control your overhead costs of staffing because classes are registration based.
Additionally, we will train you on how to more easily identify great-fitting employees and bring them into your Kidcreate family.
DO I NEED A BACKGROUND OR DEGREE IN ART OR EDUCATION TO BE A FRANCHISE OWNER?
Nope! We look for passionate individuals who can manage a team. You do not need a background in art or education to be a successful Franchise Owner.
HOW FLEXIBLE IS THE FRANCHISE OWNER'S WORK SCHEDULE?
As the sign says on the studio door “Open during class time, by appointment or by chance.” Our Franchise Owners can determine the class and party schedule that works best for them and their studio.
DO FRANCHISE OWNERS HAVE TO TEACH CLASSES?
Only if you want to!
When a Franchise Owner opens a new location, they may teach an occasional class. As the studio establishes itself, the Franchise Owner typically steps out of that role to focus on managing their teaching staff, or opening additional studios.
DO I NEED A TEACHING LICENSE TO OWN A STUDIO?
Nope! A teaching license is not required to be a Franchise Owner. We provide thorough training and detailed lesson plans, so no educational experience is needed as either a Franchise Owner or a Studio teacher.
WHAT TYPE OF SUPPORT DOES KIDCREATE OFFER ITS FRANCHISE OWNERS?
We have you covered! We have a fabulous team here to support you every step of the way. Anytime you need us we are only a phone call/email away.
Launch Program- We lead you through the launch program from your initial welcome call all the way to your grand opening. You will have weekly calls with Lara Olson, the founder of Kidcreate and she will help you get your studio up and running as quickly and as easily as possible.
Real Estate- Our Director of Real Estate helps our Franchise Owners find the perfect studio.
Training- Kidcreate Academy is our 10-day training program. Which is a program that consists of a combination of self-study, classroom training, and hands-on work. You will spend 5 days in Minneapolis with us as part of the initial training program and then I come to your studio for another 4-5 days of onsite training, to help get your studio all set up and to help you with your grand opening.
Ongoing Support- Even after your studio is open we are there to help! With daily and then weekly class with myself, Lara and Cindy (Director of Marketing). And of course we are always just a call away if you need anything!
Curriculum- We are ALWAYS developing new projects and lesson plans that you as a Franchise Owner would have access to.
Annual Meetings- We hold an annual meeting, an annual on-the-go training seminar, as well as additional workshops and trainings for Franchise Owners and their manager as needed.
DO YOU HELP WITH MARKETING?
Yes, we have you covered here! You will have a dedicated Marketing Specialist to help you with a variety of marketing campaigns.
As a new Owner, we will build you a localized website specific to your location and community, fully injected with SEO goodness. Check out an example of a local site here: https://kidcreate.com/broomfield
In addition to a state-of-the-art website, we will also help you with ongoing channels like:
+ Direct Mail
+ Social Media Ads
+ Building Community Partnerships
+ Public Relations
+ Google PPC
+ Print Ads
and much more!
DO I NEED TO SOURCE MY OWN LOCATION?
Our Real Estate Team will work with you to find the perfect site, negotiate a lease, and get your new Kidcreate Studio up and running.
WHAT INITIAL TRAINING WILL I GET?
The Kidcreate Academy is the training program that all of our new Franchise Owners must complete before they open their studio. It consists of three different phases: Initial Training, Onsite Training, and Ongoing Training.
Our Franchise Owners also have 24/7 access to:
- Sales Call Library
- Training tutorials
- Operations Manual
- Training Manuals
But most importantly, we are very hands-on when it comes to training! We will be covering all things Kidcreate. And we continue your training until you feel you have mastered the Kidcreate way.
HOW LONG WILL IT TAKE TO GET MY NEW STUDIO OPEN FOR BUSINESS?
Our mobile business can get up and running in as little as 60 days! If you choose to open a studio location, our dedicated Real Estate & Construction Team will aim to get you open for business quickly! The average time is about 4-5 months from approval to opening your doors to your community.
WHAT'S THE STUDIO SIZE?
We target locations that are between 500-1000 square feet.
HOW IS MY TERRITORY ALLOCATED?
Our team assists our Franchise Owners in defining their territories. When establishing territories we consider demographic and census data which indicates if our franchises will have a robust enough customer base to be successful. You will have a protected territory of 50,000 children ages 0-14.
WHAT ARE ON-THE-GO PARTNERSHIPS?
Separate from your Studio model, the Kidcreate On-The-Go Studio offers the same great Kidcreate curriculum in a portable and flexible format.
This means you’ll be able to go out and actively bring your business to community organizations in need of more art.
On-the-go partnerships are now so successful, that generally the equate to 60% of the total revenue of successful studios.
WHAT DOES A TYPICAL DAY FOR A FRANCHISE OWNER LOOK LIKE?
Read what a Franchise Owner says about a typical day at their Kidcreate Studio:
There really isn’t a typical day! Each day is different, which I LOVE! I typically start my day by return phone calls and emails. Then I switch gears to day-to-day operations that include (Not limited to)
- Sales Calls- setting up group activities and reaching out to potential new on-the-go partners.
- Marketing task- creating flyers that promote our upcoming class, upselling our classes to all customers, assign an assistant teacher to canvas the area with a coupon or upcoming class flyers.
- Staffing- interviewing, hiring, training- new and existing teachers. I check in with my teachers all the time to see if they have any questions about anything, I provide monthly training meetings. My teachers are the “face” of the studio both on-the-go and at the studio and I want to make sure they are providing the best possible experience, so the kids want to come back for more Kidcreate fun!
- Staff scheduling
- Customer service, and quality control
- Monitoring and ordering supplies
What made Lara Olson realize that there was an unmet need in kids’ art education? Hear our Founder’s story here.
WHAT INDUSTRIES DOES KIDCREATE STUDIO TAP INTO?
Kidcreate Studio taps into three distinct child-based industries including;
• Children’s Education and Tutoring
• Summer Camps
• Children’s Birthday Parties
All of these industries are showing steady growth, with the education and tutoring industry up 37% in 2014 and the children’s birthday party industry totaling a whopping $25 billion a year.
ARE FRANCHISE OWNERS ABLE TO PURCHASE MULTIPLE UNITS OR TERRITORIES?
Yes! If a candidate qualifies for a multi-unit agreement, we offer a discount on the per-unit franchise fee.
IS THERE A VETERAN DISCOUNT FOR THE FRANCHISE FEE?
Yes. We offer a 10% franchise fee discount ($4,500) to Veterans!
WHO WILL I PARTNER WITH IN MY COMMUNITY FOR "ON-THE-GO"?
There’s a long list of potential partners for you. The majority of your customers are likely to come from:
+ Care Programs
+ Community Education programs
+ Park and Rec programs
+ Charter and private schools
+ Public schools
+ Outreach programs
+ Children’s museums
With art education continuing to decline in schools, the demand for our programs continues to increase in these types of locations.
HOW DO YOU DIFFERENTIATE YOURSELF?
In many ways, but the most important is the Quality of the Curriculum!
Every class offers a “Kidbit” that sets us apart from any competition. The Kidbit is an educational element to every class so kids are learning something with every class they take.
We also differentiate ourselves with our flexible business model. We not only hold classes in our studio but also offer “On-the-go” classes at schools, daycare facilities, etc in the community. This helps us cross promote and grow quickly. You can choose to open with just a mobile business or with a studio location as well.
DO I HAVE TO CREATE MY OWN CURRICULUM?
Nope. As a Franchise Owner, you receive our robust and award-winning curriculum which has over 1,200 classes for each age group and numerous special occasions. We continue to research latest trends in what kids are following, and merge those into educational lesson plans to help further develop children’s learn skillsets, all while allowing them to have a blast!
WHAT CHALLENGES ARE STUDIO MANAGERS FACED WITH?
Staffing can be a bit of a challenge from time to time. The majority of staff members are part-time employees, and part-timers tend to come and go, and their availability can be tricky to work around.
But most wouldn’t really call these challenges. We train Franchise Owners to be confident in their role, and know the job inside and out.
WHAT DOES THE WORK/LIFE BALANCE LOOK AS A STUDIO MANAGER?
Typically a studio manager would be full time (40 Hours), M-F 9-5. Work/life balance can be different from Studio Manager to Studio Manager.
One of the great perks of a Studio Manager is the ability to have flexible hours and to be able to work from home. Because of flexible hours, Franchise Owners can make personal appointments and take vacation days when they want. They can easily work at home because the majority of the tools that are used are web-based and can be accessed from anywhere with access to the Internet. Really, because of all our tools and checklists that we provide, it is very easy to get into the groove and become a master at managing.
WHAT DO FRANCHISE OWNERS ENJOY MOST ABOUT THEIR JOB?
We asked a Franchise Owner to answer this question:
I get to work with some truly wonderful people! I love being a leader/role model for the entire staff and the Franchisees. Being a part of Kidcreate from the beginning has made me appreciate all that it is and all that it is still yet to be. The opportunity to work flexible hours, if needed, is nice to have as an option. Every day is different in some way, and it has been a constant adventure on the craziest of roller coaster rides, and I wouldn’t want it any other way!
I also LOVE seeing the looks on the children’s faces after they have created one of our projects. They are so proud! This never gets old! It’s not only a perk as a Studio Manager, but it’s a perk in my daily life! It might sound cheesy, but it’s so very true. You can’t help but smile right along with them and share the their joy.
HOW IS THE COST OF CLASSES & PARTIES DETERMINED?
During the launch program, we help you conduct market research and a cost analysis for class, camps, and parties within your territory. This will help determine how your activities should price out and that your studio’s pricing is competitive within your market.
We will also help you determine where your break-even point is for your classes and camps. You will factor in the cost of materials, teachers and support staff’s wages to determine what the minimum number of registrations it takes to run a profitable class.
DOES KIDCREATE OFFER CURRICULUM FOR ADULTS?
Sort of! There are a number of lesson plans that were originally developed for kids that can be offered as adult classes. However, this is not an area that we aggressively go after. We are an art studio for kids, and teaching kids is really what we do best!
WHAT IS THE REVENUE BREAKDOWN BETWEEN THE STUDIO & ON-THE-GO MODELS?
The ratio between studio revenue and On-The-Go revenue tends to fall right around 40/60. 60% being On-The-Go revenue. This ratio can fluctuate a bit from year to year.
WHERE ARE SUPPLIES ORDERED FROM?
We have preferred vendors and correlating order forms set up for all the supplies you would need to run your business. There are two main art supply companies that we order from. We have arranged for our franchisees to receive an ongoing discount on all of their orders from those art supply companies of up to 20% off.
For the retail items, we have a list of preferred vendors that you will order from. You will be purchasing the items at a wholesale price.
WHAT AGE RANGE AND ACTIVITIES DOES KIDCREATE FOCUS ON?
We specialize in children’s art classes, camps and birthday parties for ages 18 months to 12 years. We have 4 age groups that we create our classes around. 18 months – 6 years (Toddler & caregiver), 3 – 6 years (Preschool), 4 – 9 years(Sibling Classes) and 5 – 12 years(School Age). Our two most popular age ranges are 18 months to 6 years and 4 – 9 years.
WHEN ARE THE BUSIEST TIMES OF THE YEAR?
Summertime and no school days are by far our busiest times. Kids are out of school and the parents are looking for something fun and educational for them to do.
September and May are our slowest months of the year, allowing our Owners the opportunity to take a couple of months to enjoy their families and some downtime each year.
In September the new school year is starting and our customers are trying to figure out their new school year routine. This is great for us because it gives us a chance to catch our breath a bit and wrap things up after the busy summer months.
May is the month that a lot of our weekly classes are wrapping up for the season and we take advantage of that extra time to prepare for the next 3 crazy months of summer.
READY TO GET STARTED?
FIND OUT IF YOU QUALIFY
Got additional questions? Chances are you need to speak with our Director to get all your questions answered.
To get started, and find out if you qualify, simply complete our Franchise Ownership Questionnaire. There is no obligation and no cost involved and it takes about 5 minutes to complete.
If you qualify to start our education process, you’ll get access to:
Our Franchise Development Director to personally guide you through our Education Process and answer any questions you have about owning a Kidcreate Studio Franchise.
Our Franchise Disclosure Document: 40 pages of the important stuff!
More Detailed Financials including historical sales performance of all our locations
The Kidcreate Studio Franchise Owners! You’ll be able to hear directly from the Franchise Owners more about their own decision to own their own Kidcreate businesses.
Once we’ve reviewed your completed application, we will be in touch immediately after to start unlocking the steps above!