DEMAND FOR KIDS ART EDUCATION IS RISING
While the benefits of arts education are proven, in public schools, it is on the decline.
Declining public art education creates an unmet need, which is exactly where the Kidcreate art franchise comes in. We fill a growing void and address parents increased concerns for their children’s future.
Extensive evidence suggests exposure to art in school has long-term academic and social benefits in children. A 2012 study by the United States’ National Endowment for the Arts found that eighth-graders with high exposure to the arts were more likely than peers with less exposure to earn higher grades and attend college.
“Students who studied the arts have higher grades, score better on standardized tests, have better attendance records, and are more active in community affairs than other students.”
– National Assessment of Educational Progress
This type of research continues to be complemented with similar studies, most of which subscribe to the notion that children’s art is a key component in proper academic and social development of children. It is the release of these types of studies that continue to gain top-of-mind awareness with parents who want their children to have a well-rounded and thorough education.
THE SUPPLY ISSUE
The problem lies in the decreasing amount of exposure children now have with art education. A formidable study in 2008 by the National Endowment for the Arts revealed “a general decline in children’s art education. This decline has unfortunately continued to this day. For example, Education Secretary Betsy Devos has proposed reducing the federal education budget by $9 billion, in part by cutting $27 million from the arts-education program.”
“When I exited the military in 2016, I had two goals: become an entrepreneur and spend as much time as possible with my family. After extensive research, I found Kidcreate Studio and was immediately drawn to the fun, family friendly concept.”
– Makeeka Harris
KIDCREATE STUDIO FRANCHISE OWNER
HEAR FROM EXPERTS
INTO THREE INDUSTRIES
EDUCATION & TUTORING
The Education and Tutoring industry is up 37% since 2014, and is projected to hit $102.8 billion by 2018. It’s clear that even when the economy is suffering, parents will prioritize spending on goods and services for children. Particularly those that will help them with their future.
While summer camps could be dismissed as a low revenue industry, the data proves otherwise. In the United States, parents spend over $3 billion a year on sending their children to summer camps including arts education programs.
The children’s birthday party industry is certainly something to celebrate. Now a $25 billion industry, parents continue to seek out higher value and differentiated options for their children’s party each and every year. Child entertainment franchises are becoming increasingly more lucrative!