These past few months have been tough on us all, especially small business owners. For Kidcreate Studio Founder Lara Olson, the situation presented an especially difficult set of challenges for her brand which focused on in-person learning through art. However, it ultimately allowed Lara to do what she does best: get creative! A recent article from Franchise Dictionary Magazine discussed how Lara used COVID-19 to help further create art franchise opportunities at Kidcreate Studio.
Lara launched Kidcreate Studio in 2007, using one of her most creative traits, her imagination. When she saw that her son Jake wasn’t getting the exposure to art that he needed within the public education system, she knew he wasn’t alone. She envisioned a place where children and parents could flock from all over cities and their surrounding areas to bond over art, creativity, and the desire to get messy. With this vision, Kidcreate Studio was born, and it quickly sprouted into the vibrant art franchise that it is today.
The first Kidcreate Studio became an instant success, with fully booked classes every week and children constantly craving a return to the studio. It became apparent that another studio was necessary, so Lara fully dove in and began to offer art franchise opportunities for parents interested in bringing art education to their own communities. Today, Kidcreate Studio has expanded to 12 locations across the US, with several more projected by the end of the year.
While the demand for art education has always been there, it hasn’t always been a walk in the park for Lara and Kidcreate Studio, and COVID-19 was the toughest challenge yet for our brand. However, Lara saw the situation as an opportunity rather than a difficulty. She used her creative mindset to work with Franchise Owners and develop innovative solutions to keep their studios open, developing take-home art kits and virtual classes and programs. Furthermore, she and her team launched an entirely new business model with a smaller footprint to keep art franchise opportunities available for every type of entrepreneur. This new model is known as the On-the-Go studio and focuses on mobile classes and programs without the need for a physical brick and mortar location. In typical Kidcreate fashion, this new design has seen rapid success, with the model currently securing 70% of our brand’s revenues. With an initial investment starting at only $64,765, the on-the-go model has truly revolutionized the way that entrepreneurs approach the art education industry.
One may wonder, what makes Kidcreate Studio’s art franchise opportunities so unique? Well, as a Kidcreate Studio Franchise Owner, you enjoy a variety of benefits that a typical career simply cannot offer you. For starters, you get to be your own boss and set your own schedule. This means working on your own clock when you want to. You get to spend more time with your family and take time off whenever you find it convenient. While you receive all the benefits of small business ownership, you have our seasoned franchising support team behind you 24/7, meaning you don’t have to worry about navigating some of the typical hurdles of owning a new business. Be it training employees, pushing marketing efforts, or developing new curriculum, our franchise support team has our owners’ backs no matter what!
Furthermore, our art franchise opportunities provide the potential for tremendous growth and profitability. In 2019, our Eden Prairie, Minnesota location saw $466,044 in gross sales.* With only $50,000 of liquid capital required and an initial investment starting at only $64,765, one can see the potential for a quick return on investment!
More than anything, however, our Franchise Owners are truly passionate about what they do and experience a sense of fulfillment that can seldom be found in a typical career. Every day, our Franchise Owners get to spark creativity in young minds within their communities and ignite a lifelong passion for art. They are doing more than just owning their own business. They are getting in touch with their communities, with local families, and with the way that their children are learning. This sense of fulfillment is something that we cannot stress enough here at Kidcreate Studio and it is shared by every member of the Kidcreate family.
As we move into the final stretch of the year, we are looking to keep the ball rolling with our mission to spread accessible art education to as many children as possible. We are currently offering art franchise opportunities to qualified individuals within select markets across the country. If this sounds like something that would interest you, visit our franchising site today!
*Numbers obtained from Item 19 of our 2020 FDD Document